Our Price Promise

We are committed to offering the best range of products to our customers at the very best price. Our promise to you is that if you find the same product on offer at a lower price at one of our competitors, we will try our best to beat or match that.

How to claim:

If you find an identical product at a lower price at one of our UK based competitors, we will try to match that price or even beat it.

If you haven't yet purchased but you have found a better price with one of our competitors (either online or in one of their stores), you can either contact your local store or contact our customer services team on 01614808222.

In order for us to verify the price, simply provide details of the product, where the product is being advertised at a lower price and the price at which it is being offered for sale. The more information you can provide, the easier it will be for us to verify your price challenge and get you the best price possible!

Terms & Conditions

  • The product in question must be new, identical in style, specification, size, colour,calibre and offered on the same terms.

  • Our Price Promise can be claimed against any competitor in the mainland UK, including UK websites but excluding factory outlets, membership clubs, duty free shops, home shopping channels, auction sites, market stalls, private sales and liquidation (or any other "closing down" or insolvency) sales.

  • The competitor store or website must have the product in stock and available for immediate purchase or delivery.

  • We must also have the product in question in stock.

  • Typographical errors shall not apply. No affiliate, promotional, voucher code or media discount applies. Any other retailer's price match promotion which offers an additional rebate or other benefit for any price matched product is also excluded.

  • We must be able to verify the lower price being offered by the competitor to our satisfaction.

  • The price being matched must include all taxes (including VAT), postage and packing charges as applicable.

  • All Price Promise transactions are carried out at the discretion of Cheshire Gun Room.

  • We reserve the right to withdraw this Price Promise at any time.
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